This newly release charcoal toothpaste reduces bacteria build up by up to 90%* for a superior deep clean**
“Colgate Total Charcoal Deep Clean” has a unique formula with clinically proven anti-bacterial technology and also contains Ultra Micro Charcoal particles. It reduces bacteria build-up by up to 90%* for 12 hours and penetrates deep into hard to reach places between teeth to fight bacteria plaque.
* vs Regular Fluoride Toothpaste 12 hours after brushing
** vs Regular Fluoride Toothpaste in 6 month Clinical Study
-Brush at least twice a day or as directed by dentist or doctor. Control sugar intake. Get a dental check-up at least once a year.